Winter is often seen as a tricky time for photography, but I think it’s full of creative opportunities. With its...
Personal Branding
Introducing The Simple Shoot
Recently, I've spent a lot of time reflecting on the way the world is changing. A lot of this has been fuelled by the...
Why your business will benefit from YOU being YOU online
By unapologetically being yourself, you give permission for others to do the same.
Whether that’s in person or online, you make other people feel like it’s okay for their authentic selves to show up too.
Who wouldn’t want to work with someone that makes you feel like that?
Creative thinking for non-creatives
Whether you consider yourself to be working in a creative business or not, there is no doubt that you will have to spend some of your workday solving problems and overcoming challenges.
The best leaders know that to get the most out of their teams, their colleagues need to feel engaged and part of the business. But even if you’re a freelancer working on your own, this technique can help you generate an infinite number of ideas for overcoming obstacles.
Better than. Less than. Different than. An easy way to be authentic.
Ask yourself this – how much are you doing to appear “better than” your competitors? Also ask yourself this – is it the best use of your time? What are the criteria for establishing who is “the best”? Your story will ALWAYS be different than your competitors.
Summer of Love(ly events and people)
I've had a lovely summer working with some amazing people and I only recently realised that I've not had the time to...
The oddest thing you’ll hear a photographer say
If you’ve read my blogs about authenticity, networking, or personal branding, you’ll know that I don’t tow the line...
Is your marketing speaking to your ideal customer?
If you’re a freelancer, you’re probably competing against lots of other freelancers in your area of specialism. Unless you have a particularly unique service or a skillset that sets you apart, what is the one thing that’s going to make your potential customers choose you over them?
Why I’m not the photographer for you
Let’s be honest – there are lots of photographers out there, and most of them are immensely talented. There are photographers out there for any budget, from people just starting out, to those with name recognition that charge tens of thousands of pounds for a single photograph. So what makes me different and why should you choose me for your personal branding shoot?
7 things no one tells you about freelancing
During my years of providing business advice to start-ups, I realised that a lot of the things that I took for granted weren’t obvious to those just starting up. In recent years that seems to have exasperated as my TikTok feed is full of people giving out incredibly bad, unrealistic advice.
So here’s my reality check for you.
How to use Chat GPT to get out of a creative rut
We’re only just getting started with AI, but I’ve already found Chat GPT to be a great time-saver when I need to produce content but I’m struggling for inspiration. Here are some ways you can use it too.
Who Are Not Your Customers?
As a freelancer, it's easy to fall into the trap of thinking that you need to be everything to everyone. After all,...
What does “Authentic” really mean?
The word “authentic” is bandied around a lot when it comes to marketing for freelancers and small businesses, to the point where – ironically – it no longer represents what it means, but a version of “authenticity” that is expected within the business community.
How to Prepare for Your Photoshoot
The key to capturing truly great photos is your comfort. My job as your photographer is to ensure that you are as relaxed as possible and you feel confident and comfortable. Being prepared will help you feel confident, and this will come across in your finished images.