Who Are Not Your Customers?
As a freelancer, it’s easy to fall into the trap of thinking that you need to be everything to everyone. After all, you’re running your own business and you need to make money, right? But the truth is, trying to appeal to everyone can actually harm your...
What does “Authentic” really mean?
The word “authentic” is bandied around a lot when it comes to marketing for freelancers and small businesses, to the point where – ironically – it no longer represents what it means, but a version of “authenticity” that is expected within the business community....
5 must-have apps for freelancers
At the start of the pandemic I wrote an article about 7 free productivity apps for freelancers. It’s fascinating how much that article has dated already so I thought I’d write a new one about some of my current favourites. At the end of the article I’ll also review my...