What does “Authentic” really mean?

What does “Authentic” really mean?

The word “authentic” is bandied around a lot when it comes to marketing for freelancers and small businesses, to the point where – ironically – it no longer represents what it means, but a version of “authenticity” that is expected within the business community.

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7 benefits of attending network events

7 benefits of attending network events

Last week I wrote a beginner’s guide to how to get the most out of networking events, but what I didn’t talk about is why you should attend. Some of the benefits are obvious, while others are less so. If you’re a freelancer or small business owner, here are some things you might not have thought about.

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7 tips for newbies to networking

7 tips for newbies to networking

Like the idea of networking but find the thought of walking into a room of strangers a little intimidating? That’s perfectly normal! Click through to find out what to expect and how best to preare.

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How to Prepare for Your Photoshoot

How to Prepare for Your Photoshoot

The key to capturing truly great photos is your comfort. My job as your photographer is to ensure that you are as relaxed as possible and you feel confident and comfortable. Being prepared will help you feel confident, and this will come across in your finished images.

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Don’t use your phone to take colour samples!

Don’t use your phone to take colour samples!

When professionally editing photos, often the first change to make is to adjust the white balance. This is a scale from blue to yellow – or cold to warm. Every camera brand defaults to a slightly different position on this scale. If there is incandescent or fluorescent lighting in your scene, your camera will often try to compensate by adjusting the colour accordingly, and it doesn’t always get it right!

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Why hiring a photographer with ADHD is a good idea

Why hiring a photographer with ADHD is a good idea

Just over a year ago, at 41 years old, I discovered I have ADHD (Attention Deficit Hyperactivity Disorder). Thanks to a two-and-a-half year NHS waiting list I’m still not formally diagnosed, but the more I looked into it, the more it made sense: The number of jobs...

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