Who Are Not Your Customers?

Who Are Not Your Customers?

As a freelancer, it's easy to fall into the trap of thinking that you need to be everything to everyone. After all, you're running your own business and you need to make money, right? But the truth is, trying to appeal to everyone can actually harm your business in...

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What does “Authentic” really mean?

What does “Authentic” really mean?

The word “authentic” is bandied around a lot when it comes to marketing for freelancers and small businesses, to the point where – ironically – it no longer represents what it means, but a version of “authenticity” that is expected within the business community.

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7 benefits of attending network events

7 benefits of attending network events

Last week I wrote a beginner’s guide to how to get the most out of networking events, but what I didn’t talk about is why you should attend. Some of the benefits are obvious, while others are less so. If you’re a freelancer or small business owner, here are some things you might not have thought about.

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7 tips for newbies to networking

7 tips for newbies to networking

Like the idea of networking but find the thought of walking into a room of strangers a little intimidating? That’s perfectly normal! Click through to find out what to expect and how best to preare.

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How to Prepare for Your Photoshoot

How to Prepare for Your Photoshoot

The key to capturing truly great photos is your comfort. My job as your photographer is to ensure that you are as relaxed as possible and you feel confident and comfortable. Being prepared will help you feel confident, and this will come across in your finished images.

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