Summer of Love(ly events and people)

Summer of Love(ly events and people)

I've had a lovely summer working with some amazing people and I only recently realised that I've not had the time to share my work. With that in mind, here are some highlights of the past couple of months. Journeys Festival International This was undoubtedly my...

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The oddest thing you’ll hear a photographer say

The oddest thing you’ll hear a photographer say

If you’ve read my blogs about authenticity, networking, or personal branding, you’ll know that I don’t tow the line when it comes to societal expectations. Never have done, never will. This time though, I’m going to disrupt professional expectations. With this one...

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Is your marketing speaking to your ideal customer?

Is your marketing speaking to your ideal customer?

If you’re a freelancer, you’re probably competing against lots of other freelancers in your area of specialism. Unless you have a particularly unique service or a skillset that sets you apart, what is the one thing that’s going to make your potential customers choose you over them?

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Why I’m not the photographer for you

Why I’m not the photographer for you

Let’s be honest – there are lots of photographers out there, and most of them are immensely talented. There are photographers out there for any budget, from people just starting out, to those with name recognition that charge tens of thousands of pounds for a single photograph. So what makes me different and why should you choose me for your personal branding shoot?

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Why persistence is the key to successful networking

Why persistence is the key to successful networking

If you go to a networking event and run around the room handing business cards to everyone and only giving them a token level of attention, they’ll remember that you made them feel insignificant.

Would you do business with someone that made you feel insignificant?

By attending networking events regularly and connecting with the same faces on an ongoing basis, you can build a cheerleading squad for your business, but only if you make people feel valued.

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7 things no one tells you about freelancing

7 things no one tells you about freelancing

During my years of providing business advice to start-ups, I realised that a lot of the things that I took for granted weren’t obvious to those just starting up. In recent years that seems to have exasperated as my TikTok feed is full of people giving out incredibly bad, unrealistic advice.

So here’s my reality check for you.

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Who Are Not Your Customers?

Who Are Not Your Customers?

As a freelancer, it's easy to fall into the trap of thinking that you need to be everything to everyone. After all, you're running your own business and you need to make money, right? But the truth is, trying to appeal to everyone can actually harm your business in...

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What does “Authentic” really mean?

What does “Authentic” really mean?

The word “authentic” is bandied around a lot when it comes to marketing for freelancers and small businesses, to the point where – ironically – it no longer represents what it means, but a version of “authenticity” that is expected within the business community.

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