How long do professional photographers keep photos?
One of the less glamorous sides of running a photography business is looking after the back-office administration. It’s important to keep track of hundreds of thousands of photos – labelling, filing, backing up, and working out comprehensive storage systems. It is crucial for a professional photographer to have these systems in place.
How much does it cost to hire a photographer for an event?
Ah, the age-old question: "How much does it cost to hire a photographer for an event?" I must be honest though, before I started working as a photographer, I often wondered the same thing. I like to keep things simple, so I have my pricing structure listed clearly and...
Better than. Less than. Different than. An easy way to be authentic.
Ask yourself this – how much are you doing to appear “better than” your competitors? Also ask yourself this – is it the best use of your time? What are the criteria for establishing who is “the best”? Your story will ALWAYS be different than your competitors.
Summer of Love(ly events and people)
I've had a lovely summer working with some amazing people and I only recently realised that I've not had the time to share my work. With that in mind, here are some highlights of the past couple of months. Journeys Festival International This was undoubtedly my...
The oddest thing you’ll hear a photographer say
If you’ve read my blogs about authenticity, networking, or personal branding, you’ll know that I don’t tow the line when it comes to societal expectations. Never have done, never will. This time though, I’m going to disrupt professional expectations. With this one...
Is your marketing speaking to your ideal customer?
If you’re a freelancer, you’re probably competing against lots of other freelancers in your area of specialism. Unless you have a particularly unique service or a skillset that sets you apart, what is the one thing that’s going to make your potential customers choose you over them?
Why I’m not the photographer for you
Let’s be honest – there are lots of photographers out there, and most of them are immensely talented. There are photographers out there for any budget, from people just starting out, to those with name recognition that charge tens of thousands of pounds for a single photograph. So what makes me different and why should you choose me for your personal branding shoot?
Why persistence is the key to successful networking
If you go to a networking event and run around the room handing business cards to everyone and only giving them a token level of attention, they’ll remember that you made them feel insignificant.
Would you do business with someone that made you feel insignificant?
By attending networking events regularly and connecting with the same faces on an ongoing basis, you can build a cheerleading squad for your business, but only if you make people feel valued.
7 things no one tells you about freelancing
During my years of providing business advice to start-ups, I realised that a lot of the things that I took for granted weren’t obvious to those just starting up. In recent years that seems to have exasperated as my TikTok feed is full of people giving out incredibly bad, unrealistic advice.
So here’s my reality check for you.
11 funky venues for summer one-to-ones around Leicestershire
You’ve attended some networking events, made some great connections, and now it’s time to really get to know those people. It’s time for you to book in a one-to-one. Find your perfect venue here!
How to use Chat GPT to get out of a creative rut
We’re only just getting started with AI, but I’ve already found Chat GPT to be a great time-saver when I need to produce content but I’m struggling for inspiration. Here are some ways you can use it too.
Who Are Not Your Customers?
As a freelancer, it's easy to fall into the trap of thinking that you need to be everything to everyone. After all, you're running your own business and you need to make money, right? But the truth is, trying to appeal to everyone can actually harm your business in...